With 15 years' experience partnering with retail brands, I have a unique blend of expertise in product development and brand marketing. I'm trained to identify macro and micro trends, translate trends into products, and communicate intuitive and brand-consistent messages across Omani-channel platforms. My ability to balance the creative process, while focusing on strategic goals, has shaped me into an excellent leader, problem solver, and brand partner.
I'm a self-starter with an intense entrepreneurial spirit. I know that asking questions and challenging the status quo fosters innovation. I move through the day with the idea that remaining calm, flexible, and organized, contributes to being a highly-functional founder and partner.
Reading in my favorite coffee shop, partaking in a Yoga or Crossfit class, planning my next travel adventure, or catching up on a gazillion podcasts. Some of my favorites include Well Made, The Pitch, Criminal, DesignBetter.Co, More Perfect, ... to name a few.
In 2005, I graduated from the University of Wisconsin-Madison with a degree in textiles & apparel design. From there, I went on to the Fashion Institute of Technology to further craft my skills. In 2005 I entered the retail industry working with amazing companies such as Seventeen Magazine, Liz Claiborne, The Gap, and David's Bridal.
After eight years in product development and one master's degree, I decided to merge my product development background with brand marketing.
Are you interested in collaborating? Have an idea you would like to share? Please contact me. Cheers!